23 July 2010 ~ 6 Comments

Moderate your Facebook page or risk damaging your brand – NSFW

How Ferrero Rocher have had their Facebook page hijacked, and why you need to have a user content moderation strategy in place to protect your brand in social media.

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19 March 2010 ~ 2 Comments

Dealing with negative feedback or your community turning on you

Nestle are currently having a bit of a community management nightmare (screengrab) dealing with vast amounts of negative feedback being posted to their Facebook community page. Their customers (and non-customers) are expressing opinions on Nestle’s use of Palm Oil in their products, arguing that it’s production damages the environment. The negative feedback ranges from abusive [...]

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