09 February 2010 ~ 34 Comments

Social Media Manager Job Description

T.O.AFollowing on from my blog post about defining Online Community and Social Media job descriptions, here is a generic Social Media Manager job description template.

These job description templates are written with the assumption of a hierarchy of Manager, Head of Department, Director. If the role manages a team or includes strategic or budgetary control, responsibilities can be taken from each level job description to create a hybrid. I am also keen to split up Community Management and Social Media Management, which in my mind are two different types of roles. I have deliberately left out years of experience from the “Requirements” section as this is down to personal preference.

Social Media manager

Job Specification

The Social Media Manager will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.


  • Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
  • Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
  • Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
  • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
  • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
  • Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications


  • Strong project management or organisational skills
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
  • Knowledge of blogging ecosystem relevant to the Company’s field
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Good technical understanding and can pick up new tools quickly
  • Have a good knowledge of principles of SEO
  • Public relations, Marketing, Sales, Community Management experience, a plus

Want more Online Community and Social Media job descriptions?

So there you have it – a generic entry level Social Media Manager job description template. What do you think? Is there anything else you think is missing?

[photo by ^riza^]

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  • http://twitter.com/ECOVAca ECOVA.ca

    Nice job. Being a social media VA, one of the hardest parts of my job is describing to clients exactly what things I can do for them. This is a great list of the potential. I would add more verbiage around online reputation management, which is keeping an eye out for negative or criticism of a company's brand, and helping to address the problems.

    Tracey Etwell

  • http://blaisegv.com/ Blaise Grimes-Viort

    Thanks for your comment Tracey!

    Good call on reputation management – I'll include it when I revisit the job descriptions in a few weeks.

  • http://drivingtraffic.com/should-you-outsource-your-social-media/ Ryan Deiss

    I'm with Tracey, online reputation mgmt can be a huge part of a Social Media Manager's job. However, I think you've done a great job showcasing how a Social Media manager can really help out.

  • http://twitter.com/TomHumbarger Tom Humbarger

    That's a pretty good introductory job description. As a comparison, here is a blog post I wrote in October 2008 that described my perfect social media job. Interestingly, I even ran across a job posting that incorporated many of my points verbatim and even applied for the job before I realized that I wrote the description.


    Tom Humbarger

  • http://www.buckeyeva.com Buckeye V.A.

    As a publicity virtual assistant I take part in the managing of my clients social media marketing tasks. Thank you for creating this post. I've shared it on facebook!
    Thanks! Buckeye V.A.

  • http://raxraxrax.com Rax Lakhani

    Really useful! Thanks so much – has come in handy!

  • Comunicaemozione

    i love this! and i find this!

  • Kristi

    Thanks for posting this information. My role is evolving and need to find definitions of what I want it to evolve into. This is a great site, too.

    Will keep this on my radar.

  • http://DavidBeairsto.com David Beairsto

    Thanks Blaise,
    I think it defines both perspectives very clearly although some small business owners won’t understand a lot of it;)

  • Anonymous

    Thank you so much for this! Saved me a lots of time writing this myself! :) )))

  • nerdgirltv

    Thank you for the article, it was quite informative and I will share it with my peers. http://newmediasocial.com

  • iandomingo75

    Spot on. You have there all the responsibilities of a Social Media Manager, although I have to agree with Ryan that online reputation management should be included.


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  • choura2yak

    I have been searching a lot for social media Job Description just to see if i can fit as Social media Expert with all my experience in this field, it seems i still miss it Big time … but i will keep on the work to reach the level needed to be called a SOCIAL MEDIA EXPERT!

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  • http://www.socialmediajobstraining.com/ socialmediajobscourse

    This is quite thorough.. thanks!

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  • Rich_copy

    This is superb. Thanks for sharing your ideas.

  • LauLau81

    Thank you for sharing these important information… This is useful!

  • michaeldaehn

    This saved me some time instead of writing my own from scratch – thanks!

  • Chris2012

    “Requirements (…) Facebook, Digg, Youtube, Twitter, Flickr etc. (…)Ok, then Google+ is under “etc. ? ;)

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  • http://rebrandedmedia.com/ jdewitt

    Thanks so much for this!

  • JaylenWatkins

    Thanks for this post. It is quite impressive opening.


  • http://www.hotdeals.com/ MichaelHotDeals

    Great and informative.  It seems that this role of SM manager is an evolving role at the least.  Will be sure to check by often,  Michael at http://www.hotdeals.com

  • Touseef

    dear which kind of experience your’s in Social Media Job?

  • Touseef

    Hellooo, did u know some information about Social Media? If Yes, share with me on my Email: touseef86@yahoo.com, regards…

  • gar

    Looks like the myriad tasks assigned to a “social media manager” or “specialist” are way more than what could be learned in a study course online. Requirements seem to cover a wide range of unrelated subjects.
    Even adding  a 4  year degree in computer technology wouldn’t cover all the bases. Maybe marketing might be a better prerequisite.

  • Navin Kataria

    Thank you for sharing.

  • Dooley_Virginia

    Thank you so much for a great description!  I recently accepted a Social Media Marketing position and this is very helpful.  The position is new to the company and now I can offer them this as a benchmark for what I will be responsible for doing.   – Virginia

  • http://www.facebook.com/people/Erik-Acevedo/1829206664 Erik Acevedo

    Love it using some of this for our organization thank you! :)

  • http://kenvibez.com/ Kollo Nabiswa

    Exactly…especially in emerging markets!

  • Aaron Bevan

    Thank you very much for describing the job specifications, responsibilities, and requirements of a Social Media Manager. I appreciate this licensed and privileged information. ABHealthJournalist

  • Tasha Mayfield

    Thank you very much for this post. I was just appointed Social Media Chair for a state level professional organization, and this will give me a start to evaluate myself and research on any areas I am weak or lacking. Thanks again

    Tasha Mayfield