I recently posted a comment on Sue’s post discussing Community Management job titles, which led me to think a lot about the large number of different types of community management job description I have seen over the years. I also feel that, with the rise of social media as a career field, the title of community manager is being misused with what seems to me to be some confusion over the difference between what a community expert and a social media expert does.
So over the next week or so, I’m going to compile a rough list of job description templates for each core type of role. This will be within both Community Management and Social Media, in an attempt to formalise the strands. All of this is of course only my opinion and comments are very welcome.
My thinking follows the following assumption:
- community management is generally a more internally facing role, feeding back into the organisation from brand-hosted communities (although this can include managing groups based within social media tools such as Facebook pages)
- social media management is externally facing, building and leveraging connections with “customers” to facilitate broadcasting of a brand message or ethos.
There’s potentially a great conversation to be had about that assumption so I might focus a future blog post on it – let me know in the comments if you’d be interested!
The job titles that have inspired this series are the following (I’ll add more if I see any!)
Online Media Manager
Social Media Manager
Social Media Community Manager
Brand Community Manager
Digital Community Brand Advocate Web Manager
Community Liaison Manager/Executive
Community Host / Moderator
Community Product Manager/Executive
Community Support Manager/Executive
Assistant Community Manager
Community Content Manager
Head of Interactions
Chief Community Officer
The following list is a work in progress, but I’ll try to break job description templates into two strands, and then into generic levels of responsibility, as such:
Can you think of any others?
[photo by fabien belcourt]