Community Management 2010 – new eBook from Mark Ralea
I’ve just finished reading Mark Ralea’s translation of his successful German eBook “Community Management 2010“, and as well as adding it to the Community Management Resources page, I wanted to share a few thoughts about it.
Mark has worked in Marketing and Online Communities for 8 years, so has some insightful advice for companies thinking of setting up a Community Management department.
In the eBook, he attempts to define Community Management thus:
The five pillars are therefore to:
- Design
- Structure
- Operation
- Optimization- Monetization
There under hides a lot of tasks that a
community manager cannot perform
alone. But there are departments in any
company that can feed into the CM.
He makes some very good points, going into detail as to why Community Management cannot be achieved successfully with a short-term view, and investigating why the title Community Manager is often used erroneously via some case studies.
Finally he discusses the issue of remuneration and where the Community Manager fits into the organisational structure. The eBook is worth a read as a primer and to better understand the issues surrounding this field of work and the challenges faced both in becoming a Community Manager and incorporating one in your company.
Download the Community Management 2010 eBook in English here:
For the German speakers amongst you, you can grab the original eBook here and read some insightful commentary from German Community Managers:
Thank you for directing attention to this book.
My pleasure Janet.
Nice, I've read the book one day before I found your article here. It summarises opportunities and challenges (especially how to integrate Community into the company) well. Worth reading for sure.